Master of Business Administration (MBA)

Traditional Master of Business Administration programme was just classroom teaching and very limited to the industry requirement. As change becomes constant in every sector of business Nationally and Internationally, one should not confine only to classroom sessions. The real dynamism comes when an enthusiastic aspi- rant comes out of his boundary and implements the infused knowledge by the teacher in the industry. He critically analyses himself where he stands and where he wants to move. At this point of time industry creates a storm in his mind and sends him back again to the classroom for necessary home work to meet the next day’s application.

This programme blends industry exposure with academic knowledge. In this programme students need to undergo in house training, on the job training and indus- trial training. After completion of the programme a student will transform himself in terms of knowledge, skill and behaviour to become a successful manager.

All MBAs/BBA/PGDHM- Affiliated to Bharathiar University CPP Regualr Programs


Master of Business Administration is not just a post graduate degree in business admin- istration, rather it is an extension of the traditional MBA programme in the sense that it involves highly interactive teaching sessions and diversified work experience. in each class room session of MBA programme more application oriented and provides practical exposure to the students with classroom theoretical knowledge of business and industry.

The program methodology significantly differs from the traditional course method. The pro- gram blends ‘Industry Exposure’ with ‘Academic Knowledge’. Through the program the stu- dent undergoes On-the-Job Training from 3rd semester to 4th semester for 4-5 days a week. By the end of the programme the student gets a regular management degree as well as indus- try exposure / experience. On successful completion of Industry Integrated program, students will be awarded with regular MBA Degree.

* Dual Specialisation

MBA (Industry Integrated) Sales & Marketing*
MBA (Industry Integrated) Financial Services & Banking*
MBA(Industry Integrated) Human Resources Management*
  • Duration: The duration of this programme is two years spread over four semesters.
  • Certification:On successful completion of all the semesters, the students will be awarded with the MBA degree from a renowned University of the Country
  • Eligibility: A Bachelors degree in any discipline from a University recognized by UGC.
  • Fee Schedule:
    1st term- At the time of admission 2015, 2nd term- On are before 1st Jan 2016
    3rd term- On are before 1st June 2016, 4th term- On are before 1st Jan 2017.


Semester – I Semester – II Semester – III Semester – IV
  • Management Principles and Practice
  • Organizational Behaviors
  • Managerial Economics
  • Financial and Management Accounting
  • Quantitative Methods for Management
  • Corporate Communication
  • Computer Applications in Management using SAP*
  • Operations Management
  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Quantitative Techniques
  • Research Methods for Management
  • Computer Applications in Management using SAP*
    Common subjects:
  • Business Ethics and Global Business Environment
  • Management Information System
  • Elective :
  • Elective :
  • Elective :
  • Summer Placement Project Report & Viva-Voce
    Common subjects:
  • Strategic Management : Indian Global Context
  • Services Marketing
  • Retail Management
  • Labour Welfare and Industrial Rela
  • Organizational Development
  • International Financial Management
  • Insurance and Risk Management